Crossplay 3

“Crossplay 3” is the 3rd season of our most successful music festival, Crossplay.

Derived from the word ‘cross’ and ‘cosplay’, the key idea of every Fungjai Crossplay concert is about exchanging and rearranging artist’s music by another artist.

The campaign was formed in an online-to-offline concept. Starting with the release of new songs that have been created via Fungjai Facebook, application, and YouTube. Then, an interest in the online campaign will lead to our offline concert.

Another challenge that makes Fungjai Crossplay different from any other music festival is the differences in the music genre. Since we allow the artist to choose whom they want to rearrange the song, most of them stepped out of their comfort zone and tried to adopt a new different song into their version.

This season’s line up contained:

• Max Jenmana x Phum Viphurit
• Greasy Cafe x Moving and Cut
• Yellow Fang x Young Bong
• Slur x Zweed n’ Roll
• Srirajah Rockers x Bomb At Track

With previous Crossplay lineups (2nd stage) - Safeplanet, electric.neon.lamp, Summer Dress, The Whitest Crow, and Solitude is Bliss.

Online

• Using game mechanics for online promotion. Starting by letting our fans predict who will be the artists in Crossplay 3. Many fans were eager to take a guess based on clues in the project’s posters.
• Releasing newly rearranged songs via Fungjai Social Media channels (Facebook , YouTube and Fungjai App) which many were waiting for each song to be released.

• Video Interview for the selected artists regarding their journey in Fungjai Crossplay 3 on our YouTube (Fungjai) channel.

  Including SRIRAJAH ROCKERS x BOMB AT TRACK, YELLOW FANG x YOUNG BONG, GREASY CAFE x MOVING AND CUT

  
  

  
  

Offline

• Over 4000 attendances on 2 live stages (from midday to midnight)
• Art Market for handcrafted and souvenir lovers

• Food & Beverage zone with over 50 stalls where participants can choose their appetite from

  Activities at Fungjai Crossplay 3

  • What I Wear shop by Fungjai (official merchandise exclusively for the show)
  • Artists’ Sales Booths
  • Horoscope reading by aดวง

Title Sponsor

LEO

Partner

Overdrive guitar magazine, Brandthink, Cheeze Magazine, Rap is now, Siam2nite

Gallery: Fungjay Crossplay 3

The event date was on June, 8th 2019 at Voice Space

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Interested in becoming a part of Fungjai Crossplay? Contact us at [email protected] to join one of the most creative online-to-offline music campaign in Thailand!