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K-JOY MUSIC FESTIVAL 2020

04.03.2020

Me.jai was a part of K-JOY Music Festival 2020, partnered with Ookbee, SMTrue, DO81, SEARCH Live, and DoConcert to deliver all K-Pop fans memorable performances of multiple Korean line-ups. As the bands are all top tier K-POP bands, and most talked about in Thailand. There were many discussions and hype around the concert.


With the professional performances from EXO-SC, NCT DREAM, KIM DONG HAN, Elris, and The Boyz, the show was guaranteed of exciting elements and unique experiences that K-POP fans will always remember.

K-JOY Music Festival 2020 was held on 12th January 2020 at IMPACT Arena Muangthong Thani with more than 10,000 audiences and more than 2 hours of joy.

Brief:

Ookbee wanted to create a K-POP concert/festival for the target group of their application “Joylada”.


Solutions:

  • Created the key visual and concert’s character identity (CI)
  • Managed all the visual communication of the festival (online & offline)
  • Worked with media to release the PR media and articles
  • Finding partners and sponsors for K-JOY

Gallery: K-JOY MUSIC FESTIVAL 2020

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Interested in connecting your brand with K-POP fans? Reach out to us at [email protected] to explore partnership opportunities together!


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